The Direct Message (DM) option on Twitter is useful as it allows you to send someone a private message, which is handy occasionally if you want to quickly send something in private that you don’t want the world to say.
With only 140 characters to write your direct message, it’s not going to replace email but it is still useful. Well, that’s what I used to think. I’m not so sure anymore as it seems like every other person is using an ‘Auto Reply’ to thank you for following them. I’m getting about a dozen direct messages everyday now thanking me for following them.
I know that Twitter is an extremely powerful marketing tool and this kind of thing will probably bring you more traffic but this new Auto Follow trend annoys me for a few reasons.
First of all, getting so many direct messages makes the DM system less useful. Twitter doesn’t distinguish between which messages were auto replies from following someone and which messages are legitimate messages i.e. messages I want to read. At the moment I still have notifications turned on so that I get an email everytime I get a new DM because I don’t want to miss anything important.
However, I can see me having no choice in the future but to have to switch email notifications off because 95% of messages are spam.
Auto Reply Spam Problem
That’s not the only reason these auto replies are annoying me. The second is self promotion. People seem to be promoting one of two things : either their website or some product.
Again, I recognise that Twitter is about self promotion but as someone who checks the bio of everyone I follow, I don’t need a direct message telling me to visit your website because I have already visited it and factored it whether I followed you in the first place. Kristen Nicole touched upon this subject yesterday in her post Selling on Twitter without Being Hated and suggested linking to a personal page :
Admittedly auto-following users that follow me, along with sending auto-DMs helps me save a lot of time when it comes to Twitter maintenance. But abusing these features can ruin your reputation before you’ve gotten your foot in the door. Don’t use either of these features to pitch. Just keep the auto-DMs personal and perhaps redirect them to a link where they can learn more info about you, such as the welcome video I created for my Twitter followers.
I wouldn’t mind being messaged by someone to a personal page where they tell you about who they are. What do you think?
Whilst self promoting your own website is something I don’t have a major issue with, spamming me with some affiliate link to some software or service is a different story. So far I have automatically unfollowed several users because they sent a spam link to me.
Overview
Twitter isn’t perfect but the direct messaging system is one of the most useful features. Though in my opinion, it’s in danger of being unuseable. At the moment I am following about 15-20 people per day so I can only imagine how many messages others are getting, particularly those who are following hundreds of new people a day.
What do you think of Auto Replies?
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