Yesterday Kristen spoke about Ivy Bean, an 104 year old lady who is apparently an avid Twitter user.
The story was picked up in the UK by The Daily Telegraph and The Sun and then repeated through The Next Web.
Unfortunately, this was just a pre-arranged PR campaign and most people, including myself, didn’t realise this. However today TechCrunch explained the rest of the story.
The picture which was circulated a few days ago can be seen below :

The picture which everyone didn’t see was this one :

The guy in the picture is Martin Dix from Geek Squad, which is the company behind this PR stunt. When I checked out Ivy’s profile the other day what I didn’t notice was that her first tweet was on May 14th, the very day before her story was in all the British newspapers. I’d like to believe that if I had saw that I would have put two and two together and realise that this was a PR stunt but alas, hindsight is a wonderful thing!
Just goes to show how a simple PR setup like this can grow arms and legs when you mention the word ‘Twitter’!!!
Link : The REAL story behind the 104-Year-Old who joined Twitter
read full article →
My grandparents are just now getting accustomed to email. And my parents are sometimes iffy about text messaging. But
This past week has been kind of rough for Twitter, as the microblogging platform attempted to improve the system around @replies. Prior to the changes, users could view @replies between followers and those they follow, as well as the @replies from those they follow, even if they’re directed at someone else. This gave a decent amount of filter control for items showing up in Twitter streams, and enabled users to see multiple angles of a given Twitter conversation.



