Yesterday Kristen spoke about Ivy Bean, an 104 year old lady who is apparently an avid Twitter user.
Unfortunately, this was just a pre-arranged PR campaign and most people, including myself, didn’t realise this. However today TechCrunch explained the rest of the story.
The picture which was circulated a few days ago can be seen below :
The picture which everyone didn’t see was this one :
The guy in the picture is Martin Dix from Geek Squad, which is the company behind this PR stunt. When I checked out Ivy’s profile the other day what I didn’t notice was that her first tweet was on May 14th, the very day before her story was in all the British newspapers. I’d like to believe that if I had saw that I would have put two and two together and realise that this was a PR stunt but alas, hindsight is a wonderful thing!
Just goes to show how a simple PR setup like this can grow arms and legs when you mention the word ‘Twitter’!!!read full article →